Cameron Nichols will be entering his third season on the bench for the Cardinals in the 2018-19 season after helping lead the team to 12 victories in the 2017-18 campaign. Saginaw Valley earned a bid last year to the GLIAC Tournament for the third time in four years.  

Nichols came to SVSU after serving as the associate head coach at Detroit Country Day School, where he was on the staff for three seasons.

While at Country Day, he helped lead the Yellowjackets to a pair of Class B District Championships. Nichols helped mold the games of three different players who have gone on to play at the NCAA Division I level.

Prior to coaching at Country Day, Cameron was the head coach at Detroit Renaissance High School for six years, where was named the MHSAA Region 2 Coach of the Year in 2008 after leading the team to a district crown. The Phoenix claimed two PSL West League championships under his direction. Thirteen of Nichols's players from Renaissance played collegiate basketball, including 10 of whom competed in the GLIAC.

During his high school coaching tenure, Nichols coached elite travel team basketball with the REACH Legends youth basketball program. Nichols has been involved with Elite basketball camps around the state, including the Michigan Elite 25 camp and the Reaching Higher Showcase. He has run Coach Cam's Elite 90 Shooting Session, which is one of the top tier shooting camps in the midwest.  

Nichols, an alumnus of Saginaw Valley State University, played four years for the Cardinals from 2000-2003. He was named the Thoroughbred Award winner his junior season. Cameron was honored with the Senior Award in 2003 and was named the GLIAC Player of the Week in February of that year. Nichols was also named the team's Most Improved Player in both his freshman and sophomore seasons.

During his high school playing days at Detroit Cass Tech High School, he led the team to a pair of district titles, a regional championship and a PSL city championship in 1998. 

Nichols and his wife, Melissa, live in Saginaw, Michigan with their son Carter. He graduated from Saginaw Valley State University in 2004 with a Bachelor of Science degree in Computer Information Systems and again in 2017 with his Master of Arts in Public Administration.